Emerald has introduced a new digital market technology platform from the elastic suite division. Digital Market creates a standardised, single-platform approach to B2B e-commerce by offering 365-day access to product sourcing and ordering across a broad range of brands. The aim of the B2B digital platform is to provide a more streamlined and collaborative buyer/supplier experience at Emerald's in-person events, including Outdoor Retailer and Surf Expo.
„The need for a simplified and uniform wholesale purchasing interface between brands and their retail partners has been growing for years.“
Hervé Sedky, Emerald's president and chief executive officer, commented, "Our launch of Digital Market is a key step in our strategy to bring buyers and sellers together in a digital environment, year-round, and provide them with a platform where they can transact. This platform will greatly enhance the customer experience and value not only of our live shows but also year-round as we expand our digital offerings".
Josh Reddin, EVP of Elastic Suite, added, "The need for a simplified and uniform wholesale purchasing interface between brands and their retail partners has been growing for years, and current market conditions have only accelerated that demand. Based upon our many years of experience and partnership with top brands, we developed Digital Market to serve as the leading single-platform digital commerce solution for universal access."