Reed Exhibitions Mexico, organiser of IBTM Americas, announced that IBTM Americas 2020, scheduled for August 26 and 27, has been postponed as a result of the ongoing effects of the coronavirus. Commenting on the announcement, David Hidalgo, Show Director, stated, “We are in an unprecedented situation that has affected of the entirety of our industry. However, our purpose of connecting and inspiring our industry remains alive and stronger than ever, so to face our common challenges together we are going to transform the way we engage our community. IBTM Americas is evolving to a 2.0 version that offers the opportunity to continue delivering our mission through an always-on 365-day platform to do business, to network and to learn from each other.”
This 2.0 version of IBTM Americas will be a mix of on-line and off-line marketing actions and sales opportunities, to deliver a virtual and face-to-face experience focused on the meetings and events industry. “On behalf of Reed Exhibitions, I would like to express my gratitude to all our exhibitors, partners, attendees, suppliers, media, and staff for their support. IBTM Americas will continue to be the industry meeting point to consolidate and strengthen our business and personal relationships and we look forward both to this year’s virtual event, and to meeting in person again at our next annual event in Mexico City,” Hidalgo concluded. IBTM Americas is planning to hold its next face-to-face edition on May 19 and 20, 2021.