Madrid will be hosting seven major international congresses in 2017
Madrid cements its reputation as a world famous destination for meetings tourism. In 2017, seven large-scale international congresses are already confirmed as taking place in the capital, expecting to generate more than 700,000 overnight stays in the city and a direct expenditure of 180 million euros. The city of Madrid continues to consolidate its position as a leading destination for these types of events, demonstrating the faith placed in the capital by associations and organisations the world over as the venue for their professional meetings.Madrid is well prepared this year to host a large number of congresses of up to 21,000 delegates and will be the setting for some of the most important international congresses in the medical and air transport sectors. They are the Annual European Congress of Rheumatology (EULAR), expected to attract 14,000 delegates; the European Congress of Medical Oncology (ESMO), with 20,000 delegates; the World ATM Congress (WATMC), with 7,000 delegates, to name just a few.Congress organisers are opting for MadridAll these meetings contribute to confirming Madrid’s status as a world leader in the meetings tourism market. Together with London, the Spanish capital takes fifth place in the ranking produced by the International Congress and Convention Association (ICCA), which compiles data on international congresses held in 1,600 cities across the world.In addition to occupying one of the top positions as an international congress destination, Madrid attracts excellent feedback and satisfaction ratings from congress delegates and organisers alike. According to the 2015 Meetings Tourism Report, Madrid scores over eight points on a scale of 1 to 10. On this note, it is important to highlight that several of these seven major congresses due to be hosted by Madrid in 2017 are repeating in the Spanish capital, and that one or two, like the World ATM Congress, now in its fifth year in the city, have confirmed that they will be staying in Madrid for the next few years.Madrid Convention Bureau (MCB)Destination Madrid has a specialist public-private body, Madrid Convention Bureau (MCB), which acts as a conduit for the city’s international promotion and attracting congresses at the bidding stage. This requires years of collaboration and work with associations from all over the world and in the local area, as well as OPCs and other agents involved in capturing and organising this type of event.Reporting to the Madrid Destino Tourism Department, MCB carries out some 35 national and international promotional actions every year, aimed at cementing Madrid’s image as the ideal destination for meetings tourism, and processes around 50 new congress bids. All these initiatives are put in place in collaboration with the 200 companies in the sector associated with the organisation. In the case of the seven aforementioned congresses, MCB has been working closely with IFEMA Conventions and Congresses, which will be the main venue for all the events.Best Cities Global AllianceWith the aim of continuing to strengthen the positive image of Destination Madrid and the work of promoting meetings tourism undertaken by the capital’s City Council, Madrid Convention Bureau will be joining the Best Cities Global Alliance as a full member from May this year. This prestigious alliance of cities comprises a select club of international congress bureaux and pursues excellence in the organisation of large-scale congresses. Madrid will be one of a group that comprises Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
Five Madrid hotels take home an ‘Oscar’ for the excellence and quality of their services
Five hotels from the Hotel Business Association of Madrid (AEHM) received the hotel industry’s ‘Oscar’ for the excellence and quality of their services at the 15th edition of TripAdvisor’s Travellers’ Choice Awards in 2017.Representatives from Hotel Orfila, Barceló Emperatriz, Artiem Madrid, Artistic B&B and Only YOU Boutique Hotel Madrid collected the awards in a ceremony held on March 1st in the Royal Hall at the historical building of Casa de la Panadería in Plaza Mayor.The event, which was attended by Miguel Sanz, the Director of Tourism of Madrid, among others, highlighted the hotel sector’s firm commitment to its customers, whom it caters to with unmatchable value for money, a range of exclusive services and a long list of experiences that encompasses everything from gastronomy to culture and leisure.“The fact that five of our hotels have won the Travellers’ Choice Awards makes us proud of the quality of the establishments available in the Region of Madrid. The capital’s hotel sector is making a significant effort to achieve ‘top of mind’ awareness among the tourists that visit us, and it would seem that we’re doing our homework well”, said Mar de Miguel, General Secretary of the AEHM.Mar de Miguel also pointed out that the sustained increase in the region’s overall score, which went from 4.01 in 2012 to 4.13 in 2016, “reflects our hotels’ commitment to offering something more than service”. “We want customers to view their stays in our hotels as a unique and one-of-a-kind experience”, she added.The event was brought to a close by Gabriel García, President of the AEHM, who thanked the City Council and TripAdvisor for their assistance in driving tourism in the Region of Madrid. García admitted that much more work remains to be done and focused his speech on the important role played by culture and leisure in strengthening the ‘Madrid Brand’. He urged stakeholders to continue to improve the region’s image both home and abroad. www.esmadrid.com