The Cvent 2021 Travel Managers Report reveals corporate travel managers’ wish list for 2021 and 2022 includes stringent health and safety protocols (including COVID-19 tests at the hotel), larger working meeting space, and flexible rate negotiations. Hoteliers looking to capitalise on the RFP opportunities in 2021 and 2022 will need to focus on these areas in their sales and marketing efforts, and negotiations. The hospitality industry will need to adapt and evolve its practices to support the changing travel and event planning requirements from corporate travel managers (CTMs) in the post-pandemic era. More than half of CTMs in the UK and Europe (58%) stated that they will request dual or dynamic rates during their negotiations for 2022 bookings.
Technology provider Cvent commissioned an independent research company, Censuswide, to survey industry professionals from Europe in the first quarter of 2021. The report is based on the survey responses from more than 500 CTMs from the UK, Germany, France, Spain, Italy and Netherlands. Respondents are responsible for sourcing hotels for their organisation’s travel programme.
Other report highlights include:
“The results of this report show that hoteliers must be prepared to evolve their sales and marketing practices in a post-pandemic era where top priorities for corporate travel managers have changed,” says Chris McAndrews, vice president of marketing for Cvent. “A willingness to adapt and evolve will not only allow for more seamless negotiations, but more importantly, enhance planner and supplier relationships long-term.”